A smiling Primo Dental patient in a modern dental practice

New patients welcome

Clear, caring dentistry—with no hidden fees.

From routine check-ups to urgent dental care, our teams in Chester, Wirral and Prestatyn make it simple to look after your smile.

New patient exam £48 Emergency appointment £80 No hidden fees

Straightforward private dental care

A dentist you can return to with confidence.

Whether it has been six months or several years since your last appointment, you will be welcomed without judgement. We take time to explain what we find, discuss your options and make the cost clear before treatment begins.

Simple starting fees

Know what to expect.

Your dentist will confirm the exact treatment and fee after assessing your needs.

Emergency appointment

Urgent assessment

£80

Prompt help when you have toothache, swelling, a broken tooth or another urgent dental concern.

  • Focused urgent assessment
  • Advice to relieve pain
  • Clear next steps and costs
Book this appointment

Denplan

Monthly care

£19

from · per month

Spread the cost of routine dental care with a simple monthly plan designed to support regular, preventive visits.

  • Predictable monthly payments
  • Supports routine preventive care
  • Options for adults and children
Book this appointment
No hidden fees. We explain your options and provide a clear treatment plan before planned treatment starts.Full price list
Denplan, part of Simplyhealth

Primo Dental membership

Make regular dental care easier to budget for.

Denplan lets you spread the cost of agreed dental care across manageable monthly payments while remaining registered with your Primo Dental practice.

Essentialsfrom £19 per monthCarefrom £22 per month
Why patients choose Denplan

The advantages

  • Predictable monthly costs rather than paying for all agreed routine care at each visit.
  • Regular preventive appointments help us identify concerns earlier and maintain oral health.
  • Continuity of care with a team that knows you, your dental history and your priorities.
  • A plan matched to your needs, with the appointments and benefits explained before you join.
  • Optional emergency and injury cover may be available for extra reassurance away from the practice.
Is Denplan right for you?We will explain the plans, inclusions and exclusions clearly before you decide.
Ask us about Denplan

Starting prices are shown. Eligibility, fees and benefits depend on the plan agreed with the practice. Optional insurance is subject to separate terms, limits and exclusions.

Your first visit

Calm, clear and centred on you.

01

Tell us what you need

Book a new patient exam or let us know if you need urgent help.

02

Meet your dentist

Talk through your concerns, dental history and what matters to you.

03

Understand your oral health

Receive a thorough examination and any recommended investigations.

04

Choose your next step

Leave with clear advice, suitable options and transparent costs.

Complete everyday dentistry

Care for every stage of your smile.

Alongside exams and emergencies, our practices provide preventive, restorative and family dental care.

Fillings

From £135

Restore a damaged or decayed tooth with a strong, carefully shaped filling.

Extractions

From £135

Straightforward removal when a tooth cannot be predictably restored.

Hygiene & gum care

From £100

Professional scale and polish with personalised advice to protect teeth and gums.

Crowns & restorations

From £550

Bonded crowns can repair heavily filled, worn or broken teeth and help preserve function.

Root canal treatment

From £500

General-dentist root canal treatment to treat infection and help save a natural tooth.

Dentures

From £650

Partial dentures from £650, custom-made to restore comfort, function and confidence.

Fillings and straightforward extractions start from £135. Other treatment fees depend on the tooth, complexity and option chosen.

Why Primo Dental?

Independent care, explained properly.

Our friendly teams combine prevention, modern digital dentistry and a wide range of treatment options across three convenient locations.

Clear treatment plans Routine & urgent care Chester, Wirral & Prestatyn
“

Good dentistry begins with listening. We want every patient to understand their oral health, their choices and the cost before deciding what happens next.

Primo Dental clinical team

Patient experiences

What our patients say.

Real experiences shared by patients treated at Primo Dental.

★★★★★
“Changed from another dentist who I’d felt uncomfortable with. Abs made me feel really comfortable and took the time to explain what he was doing all the way through.”
Bernadine BarnettPatient · Prestatyn Clinic
Emergency care
★★★★★
“Booked an emergency appointment to deal with an abscess—called at 12.30 and was in at 3.30. Prices were made clear from the outset and reasonable.”
James BarnesEmergency patient · Prestatyn Clinic
★★★★★
“Very friendly staff giving the best treatment and very understanding. They talk you through whatever treatment you require and go above and beyond for patients.”
Kelly MillarPatient · Prestatyn Clinic

Frequently asked questions

Before your appointment.

What happens at a new patient examination?

Your dentist will ask about your dental and medical history, listen to any concerns and examine your teeth, gums, bite and soft tissues. If X-rays or further investigations are recommended, these will be explained to you.

Will I know the cost before treatment starts?

Yes. We will explain the suitable options and provide a clear treatment plan before planned treatment begins. You can ask questions and decide how you would like to proceed.

What counts as a dental emergency?

Severe toothache, swelling, dental infection, a broken tooth, trauma or a lost restoration may need urgent attention. If you are unsure, contact the practice and the team will advise you.

What does Denplan include?

Denplan options are designed to help patients budget for regular dental care. The exact appointments and benefits depend on the plan selected, so our team will confirm what is included before you join.

New patients welcome

Book your appointment.

Choose your preferred practice and appointment online. If you need urgent help and cannot find a suitable time, please contact the practice directly.

Choose your preferred practice

Chester
12 White Friars, Chester CH1 1NZ
Wirral
145 Hoylake Road, Moreton, Wirral CH46 9PZ
Prestatyn
1 Fern Avenue, Prestatyn LL19 9DN
Select your preferred location and appointment in our online booking system.
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